As a result of this perfect storm of technologies, the Fourth Industrial Revolution is paving the way for transformative changes in the way we live and radically disrupting almost every business sector. Because customers today expect personalised experiences, collecting quality data is more important for businesses than ever. The fourth industrial revolution is marked by emerging technology breakthroughs in a number of fields, including robotics, artificial intelligence; block chain, Nano-technology, quantum computing, biotechnology, the Internet of Things (IoT), 3D printing, and autonomous vehicles. The second industrial revolution used electric energy to create mass production. Human history has been one big roller coaster ride. In the Mughal period, India had a considerable variety of arts and handicrafts. These cottage industries were hugely labour intensive, with merchants supplying raw materials and collecting finished products later. The socio-economic and technological growth that followed is often termed as the second industrial revolution. Creativity is beyond writing the best-seller or painting the next Mona Lisa. The fourth industrial revolution is sometimes referred to as “Industry 4.0”. The Prime Minister informed that the Government is working to improve people’s lives and prepare the youth for changing technologies through schemes like Skill India, Startup India, Atal Innovation Mission (AIM), Digital India, and others. It’s all happening at an unprecedented, whirlwind pace (and is why Salesforce built the Customer Success Platform to keep up with changing customer expectations). He added that it has opened doors to infinite possibilities for India. The two tech giants will enable enterprises to adopt technologies that are crucial to Industry 4.0, such as 5G, AI, cloud, IoT, AR (augmented reality) and more. Here's a great visual from the WEF. They enable computers to process vast amounts of data faster than ever before, while the advent of the “cloud” has allowed businesses to safely store and access their information from anywhere with internet access, at any time. New colonial laws forced Indian farmers to devote fields to cotton crops, instead of food and this led to widespread famine and poverty in India. Blockchain is a secure, decentralised, and transparent way of recording and sharing data, with no need to rely on third-party intermediaries. Strategic business and technology advisor Bernard Marr said that computers and automation will come “together in an entirely new way, with robotics connected remotely to computer systems equipped with machine-learning algorithms that can learn and control the robotics with very little input from human operators.”, He added, “Industry 4.0 introduces what has been called the ‘smart factory,’ in which cyber-physical systems monitor the physical processes of the factory and make decentralised decisions.”. Artificial Intelligence, Machine Learning, the Internet of Things (IoT), Block Chain Technology, Big Data, can act as a catalyst towards taking India’s growth story to newer heights. This means businesses must focus more than ever on delivering a customer experience that differentiates them from competitors. There are also many industrial applications, such as farmers putting IoT sensors into fields to monitor soil attributes and inform decisions such as when to fertilise. 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