Digital and social platforms make it easier than ever to connect with – and learn from – people all over the world, whether they’re domain experts on LinkedIn and Twitter, or everyday people on Instagram. However, when we consider the extent of app offerings available to today’s mobile users, this is perhaps unsurprising. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. Even more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. Video’s scale isn’t just about data consumption, either. People are also spending more time watching other people playing games. Three of these apps – Tencent Video, iQiyi, and Youku – cater primarily to internet users in China, reinforcing a. from Statista that the country’s internet users are the most willing to pay for digital content. Prioritise people As we detailed above, China’s ecommerce websites are already amongst the world’s most-visited online destinations, so it might not come as a surprise that China leads the way in GDP-adjusted ARPU rates. The changes involved behaviors, mindsets and media consumption. In previous editions that’s been which emoji people use most on Twitter (we’ve included that in this year’s report too), or the discovery that Yahoo! However, a TikTok advertising sales deck leaked by AdAge a couple of months ago offers more clarity on what’s been going on. GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s data putting mobile’s share of internet time at 50.1 percent. Hopefully, our Global Digital Reports help, but maybe a better answer is less, not more. Last year, the category raked in US$47 million, showing an 11 percent growth as compared to 2018. Voice continues to grow Travel, the largest category by online consumer spend, saw the slowest year-on-year growth amongst the categories that Statista tracks, with global annual revenues up by roughly 8 percent to reach US$1.19 trillion. As GlobalWebIndex stated in their recent. This article was originally written by our consultant, Simon Kemp, for TheNextWeb. Countries in Africa account for 27 percent of the total, with 870 million people yet to come online across the continent as a whole. Percentage of consumers increasing the time the spend on social media, news sites, streaming ... [+] services, TV, and games. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum. Facebook still dominates It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Similarly, Statista reports that internet users spent more than US$83 billion on online game purchases in 2019, up by roughly 5 percent year-on-year. Trends in user numbers reported in the company’s earnings announcements suggest that the platform should have already passed the historic 2.5 billion monthly active users (MAU) mark, and user numbers continued to grow steadily across most countries during 2019. Digital Media Europe 2020 Join us for the best in Subscription Marketing and Premium Advertising expertise We're committed to continuing the Digital Media Europe conference tradition ��� bringing together the brightest media minds from around the world! Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. That means that the platform has roughly 300 million monthly active users outside of China. @donanderson01 Social media users pass the 4 billion mark as global adoption soars. digital media go globe infographic marketing media statistics mobile Top Performing Emails - First Half of 2020 Our Strategy & Analytics team created a benchmarking tool that quantifies the millions of emails we send every minute. But social commerce hasn’t caught on to the extent that many marketers might have hoped. Video is still the one to watch In fact, Facebook, Instagram, and Snapchat have all reported increases in their advertising audience reach over the past few months, even amongst users aged 13 to 17. Top tip: Don’t just rely on research; go out onto the web and into social media and watch what’s happening for yourself. The latest data from GlobalWebIndex show that use of voice interfaces has grown by more than 9 percent over the past year, with 43 percent of the world’s internet users between the ages of 16 and 64 now using voice search and voice commands on any device each month. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. Games are a serious business Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our. 1 in 5 internet users aged 16 to 64 watched a live-stream of someone else’s gameplay during the past 30 days, while 1 in 7 watched an esports tournament. Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. The Japan ranked the ��� Time spent with social media, whose gains had stalled in recent years, is getting a boost. Europe occupied 32.69% of the sales market in 2017. Once again, the story varies by country. Mental health continues to be a challenge in Covid-19 times, and increases in screen time for social media and news are strongly correlated with decreases in mental health. Strong growth isn’t limited to TikTok #Mandalorian pic.twitter.com/EIASkxdkX2, 32 Avenue of the Americas, 4th Floor, New York NY 10013, Digital 2020: 3.8 billion people use social media. We’ll publish a few more articles that dig deeper into some of the more nuanced findings in this year’s reports over the coming weeks, and we’ll also share more detailed data for local countries starting in mid-February. However, these figures are based on absolute spending, and don’t factor differences in average income or each country’s overall economic strength. that younger users are more likely to turn to social media when they’re researching brands and products, finding that social networks have already overtaken search engines as the most popular method of online research for people aged 16 to 24. App Annie reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies. Spending on digital media as a percentage of total advertising spend has increased from 21% in 2010 to 28% in 2015 and is further expected to reach 36% by 2020. active user base by 29 percent over the past year. The 2020 Media Consumer Survey provides a view of how people were consuming media and entertainment during the COVID-19 lockdown restrictions in Australia from March to May 2020. However, this is something that robust branded content and inspiration can change.”. If you add sports and a few other programs to my just-over-two-hours of screen time, as reported by my iPhone ... I’m probably pretty average too. As a result, a balanced device strategy is still essential. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities, Critically, marketers can now use Facebook to reach one-third of all the world’s adults aged 18 and above, and. 28% of media consumption will be by mobile internet in 2020 24% of all media consumption across the world will be by mobile internet this year, with figures suggesting that by 2020 this number will increase to 28%, according to new data published in Zenith���s Media Consumption Forecasts 2018. Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. How Can Employers Reduce The Barriers To Healthcare For Their Employees? First up, there’s no denying it: TikTok is big. 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