One of the biggest wins we’ve had this year is partnering with Spill, which has helped our employees manage their environments within a lockdown. We are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines. Already tagged. In the last ten years, ecommerce sales as a percentage of total retail sales have grown steadily. Mediatel hosted The Future of Publishing today (25 June). Already tagged. Celebrating the leaders of media research. Andy Boddy: By being open and honest with customer expectations. Capturing the new digital shopper, maximising the prospecting opportunity. There are many great examples of brands that succeeded during pandemic through providing DTC ecommerce solutions. Three months of flocking online to purchase anything that they couldn’t buy in-store, UK consumers new found intent to shop digitally has risen both in the immediate term and for the future. Loading... Unsubscribe from Mediatel News? Matt has worked in the radio industry for more than 35 years and is a highly skilled audio producer, copywriter, and director. Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. Already tagged. Matt has won multiple awards for his work and is a member of the New York Festivals Radio Awards Grand Jury. To watch any of the nine sessions on-demand now, click here. This is an unprecedented time and supply and demand for online business has shifted considerably. Sam Tidmarsh (Chair): Hello everyone and welcome to our roundtable special on Mediatel News as part of our exciting series of virtual events. ... And what is your prediction for the future of audio and how it will come out of this? Sam Tidmarsh: Christmas is now less than two months away. Already tagged. We will be picking up on the key issues facing brands in in this complex, digital world. Reset your password Already tagged. Awards lunch: Wednesday 19 February 2020 ... A Mediatel News event - for media influencers. Read more at Mediatel PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. Lorem ipsum dolor sit amet, consectetur adipiscing elit. sponsoring@evnt-theme.com. As Beauty and Luxury brands scrambled to expand their ecommerce capabilities during the first lockdown these brands had to adapt quickly, and rethink their approach to marketing and media. Full day. Why the brand will be the last form of competitive advantage Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said. To make this feasible however, brands need to have the necessary infrastructure in place, like a Digital Asset Management (DAM) or Product Information Management (PIM) system, content syndication partners, payment solutions and assets to suit the Storefronts. Gemma Spence: Consumers expect seamless and highly personalised journeys across all the channels and devices they browse on. In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. However, in today’s environment we need to shift this concept and focus on a combination of mental availability and digital distribution combining the entire value chain – pick, pack, ship as well as the unboxing experience. Other Mediatel Events; DTC: The future of brands? Etiam mollis porta justo, id pulvinar lectus aliquet in. Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows. And don’t forget about your brand. Ksenia Khalina: I believe there are a lot of effective technologies out there which brands can introduce from tomorrow! Andy Boddy: I wish I could give you a straight answer, but I’m going to flip this slightly. Read Advanced Television coverage of the report. Sam Tidmarsh: What technology can brands implement from tomorrow to improve sales on their ecommerce store? Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. Andy Boddy: The resilience and focus of our team has been incredible. Gemma Spence: For brands who have a DTC platform, they can now attribute every single £ spent on driving traffic to this channel to purchase. The future of brands is 'four dimensional' 10 Jul 2019 | Newsline Staff Brands need to build fully immersive experiences if they are going to futureproof themselves against a new wave of consumer, the founder of e-commerce platform Not On The High Street said this week. Find out more about the UK's most comprehensive aggregator of media data. Luxury Brands Going Online in China. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Suspendisse varius enim. It was the third year running that we had sponsored the event, and it’s a great coming together of brands, media owners and platforms, and agencies. Sam Tidmarsh: And as my last question, what is your key takeaway for ecommerce brands from the pandemic? Mediatel Media Research Awards 2020. We all know the proven concept of traditional brand growth is an augmentation of making sure brands are top of mind through mental availability combined with physical availability through in-store and immersive experiences to improve sell through. This year, online retail has become the primary level for brands’ growth. Speaking during Mediatel’s Future of Brands event, the company’s global digital director, Sridhar B, explained what was driving those changes. ... Mediatel managed the whole process flawlessly, from securing the best mix of speakers, to ensuring that an engaged and relevant audience attended. The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum. - … Brands therefore need to ensure they are consistent with their product content and ensure images are fit for purpose across multiple devices and channels. We’ve seen attitudinal changes to spending online like shifts into essential shopping, going back to basics, focusing on local, loyalty offers and a dramatic shift into a more sharing and caring economy. Aynsley Peet: I would recommend Klevu for site search and Nosto for personalisation. The sharpest media opinion, news and analysis. How can ecommerce brands improve customer experience leading up to the Christmas period? By 2019, ecommerce totalled nineteen percent of all retail sales. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Wednesday 18 September 2019 Then at 3pm our attention will switch to the first event in our brand new Future of Diversity series, which will focus on Pride in Advertising. You can find the full programme listed below! Future of Brands: Media as medicine in the age of well-being. Ecommerce has grown tremendously in 2020, with the pandemic forcing shoppers online. Rob Hudson is a Senior Agency Partner on the digital sales team at Mail Metro Media, responsible for representing Mediacom and running the Group M agency group as well as managing a young, dynamic team. One of the questions I was asked at Mediatel’s recent Future of TV Advertising UK event was “Will more streaming mean a more diverse distribution landscape for ad-supported television, and how should advertisers think about the opportunity in this space?” or words to that effect. Public. Press coverage: Read CityAM coverage of the report. Supporting you to meet this shift in consumer expectations, the Future of Brands: Ecommerce conference will feature speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. Be ready for an uplift in sales and ensure there is enough stock to meet forecasts, regardless of the fulfilment method. Then make sure your brands help the customers to deal with their current challenges, and find ways to be supportive, creative, and empathic through content. The future of brands, agencies and television advertising. Additionally, they need to ensure consumers can complete the journey in the same channel as often as possible. Simultaneously, however, brands need to ensure they have a robust supply chain. Direct-to-consumer ecommerce is a great opportunity and a new revenue stream. ... Newsbrands need to work harder together to prove the relative effectiveness of their medium for brands, and all parties need to push further for more creative ways to harness the power of the environment whilst maintaining the integrity of the content. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. The real value of Mediatel’s Future of Brands event is that it’s full of real brands who’ve been there, done that, and are there to tell the stories of what works and what doesn’t. This free-to-enter awards programme will feature seven categories … At this time, brands could benefit by being more human. Helping publishers increase engagement, improve monetisation and drive new audiences. Ksenia Khalina: One of my current projects is leading an expat relocation company in Austria that works with clients such as Nestle, Bosh, Microsoft and Dynatrace. Maplin: Rebuilding a business from scratch. Aynsley Peet: We are purely ecommerce. Already tagged. In addition to behavioural changes, we are seeing more than ever a rise in ecommerce retailers. Fast forward to the 2020 pandemic, and ecommerce jumped to over thirty percent of total retail sales in Q2. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Keep your hand on the pulse of your customers by monitoring their changing needs in this difficult time. Originally aired at The Future of Brands Ecommerce. direct to your inbox. We look forward to participating in another great debate later this month, this time all the way down under, at the Future of Brands Sydney. In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. Gemma Spence: Stand out on the shelf. A high functioning team will achieve more for you than one piece of tech. © 2018 MEDIATEL EVENTS LTD. ALL RIGHTS RESERVED Looking to reach their customer where they are and recognising the accelerated digital shift, brands and retailers have raced to enhance their digital offering. This session explains what sonic branding is, how to produce it, and how to efficiently adapt and apply it. Last week Ebiquity partnered with Mediatel to stage the excellent Future of Brands conference in London. Andy Boddy: We started out as a digital disruptor, and while we work closely with our offline retail partners, we’re heavily focused on ecommerce! Full day. Read WARC coverage of the report. Thursday 27 February 2020 . Health and well-being is redefining the choices people are making in their lives: no longer a nice to have, health is becoming a real commercial driver. Taken at Doltone House Jones Bay Wharf. Mediatel-Newsline Mediatel News ... Home; Videos; Playlists; Channels; Discussion; About Play all. The organisers are … Diageo now expects the overwhelming majority of its growth to be driven by e-commerce sales. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Therefore, in order to improve penetration, share and profitable margins on their portfolios, brands must embrace new and emerging channels within ecommerce to stay relevant based on new consumer shopping habits. We saw some of our highest performing pieces of content. Newsline team who will review it shortly. Lunch. Joining the discussion today is Andy Boddy (Commercial Director, eve sleep), Aynsley Peet (Ecommerce Director, Cox & Cox), Ksenia Khalina (former Head of Shopper & Trade Marketing, Heineken), and Gemma Spence (CEO, OMG Transact). Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. So, communicate and be honest with lead times and delivery expectations. In fact, they can connect journeys from Facebook, Instagram or WhatsApp, allowing customers to browse and purchase in their desired platform. Already tagged. Plus, for a new payment option, Klarna works very well. Sonic branding is not new, but the increasing impact and success brands are now achieving with it is impressive to say the least. The Future of Audio conference will address a number of key themes, including podcast advertising, the impact of smart devices, audio branding, and how agencies are restructuring themselves to effectively meet the … We will check the status of mediatel.co.uk with our worldwide server locations and detect if mediatel.co.uk is offline just for you or there is a global outage. Already tagged. Following the huge success of Mediatel’s Future of Brands event in London for the past two years, Mediatel in association with Ebiquity brought this event to Sydney for the first time on Wednesday 27th February 2019. Also improve on-site experience through personalisation. The agenda kicked off with the panel ‘Covering covid: the story of a generation’ where Society of Editors' executive director Ian Murray was joined by Alison Phillips, editor of the Daily Mirror and James Mitchinson, editor of the Yorkshire Post. Brands must now be bold to catch the digital shopper’s eye to get sold. The Future of Brands: Ecommerce conference featured speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. Also, there are examples of better WFH arrangements, supporting each other psychologically, communicating on eating healthy and staying healthy, helping with school and home lessons, sport at home, etc. Lockdown or no lockdown, people are staying at home more and driving huge booms in e-commerce. With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. Ebiquity Director of Media Martin Radford presented the key findings from the report at the 2020 Mediatel conference, The Future of Brands, on 5 February 2020. 12 Aug 2019. How important is ecommerce to your brand, or the brands you work with? With the forced closure of all nonessential retail stores as part of strict lockdown measures, consumers have been forced to change their buying habits. Ksenia Khalina: Brands that pivot to understand and address consumers changing needs and expectations during the pandemic can find new opportunities and success in their sectors. Read Rapid TV News coverage of the report My favourite ones for improving sales and customer experience are e-wallet, ecommerce subscription services (replenishment, curation or providing access to lower prices or members-only perks) and tech allowing online product customization (especially before the festive season!). Privacy Policy. Ksenia Khalina: Focus first on customer understanding. By getting that right, brands can maximise their digital availability and make all elements of their distinctive assets work even harder. Sydney . You can find the full programme listed below! These tech solutions are now part of an intricate ecosystem, and brands must manage it in-house or through a partner to ensure success. We'll be taking a look at how brands can engage with the LGBT+ community beyond just the month of June through both their advertising and media plans. In the first session of Mediatel's new Future of Brands event, Direct Line's CMO Mark Evans said that the "world has been away with the digital fairies for the past five years". mediatel.co.uk does not work for you? At such an uncertain time, we chose to flip from promotional messaging, to creating content to aid customers sleep and headspace, with no hard sell and no hidden codes. WATCH ON DEMAND Chair … It is so important before Christmas to deliver hope and joy to the customers! Supporting you to meet this shift in consumer expectations, the Future of Brands: Ecommerce conference will feature speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. Providing advice on sleep, food and even how to stretch and flex. Aynsley Peet: Look to showcase your brand with brand content, create a dynamic approach to digital marketing and look to be flexible through a test, test, test approach for campaigns. How the future of TV advertising will save brands Justin Lebbon, Co-founder & Director, Mediatel Events @justinlebbon justin@mediatelevents.com Future of Brands 2020: the case for diversity Mediatel News. Gemma Spence: In short, incredibly. October 14, 2020. In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. In turn, this has meant a huge sea change in buying types and uptake on new ecommerce modules such as subscribe and save, subscription models and buy now pay later. Create account. The future of brands, agencies and television advertising . The Future of Audio In association with: Starting on Monday 6 April 2020 and running until Friday 17 April 2020, Mediatel News and Mediatel Events brought you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on Thursday 16 April 2020. How Diageo is raising the bar in Ecommerce. Mediatel Events, the company behind the Future of TV Advertising, Connected TV World Summit, and The Future of Brands events – which also publishes Videonet and Mediatel News – will recognise and celebrate the very best in media leadership with the launch of the Media Leaders Awards 2021. The future of UK newsbrands: the media buyer view. Contact us for help, First time user? Sam Tidmarsh (Chair): Hello everyone and welcome to our roundtable special on Mediatel News as part of our … It’s 100% of our business focus. We are certainly planning on doing more with Mediatel in the future. Getting up to speed with the demands of the new digital shopper, they have had to consider everything from checkout optimisation, to homepage personalisation, to multichannel inventory management. Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference. Receive weekly round-ups of the latest comment, opinion and media news, It requires a significant company transformation though new business strategy, product portfolio, tech solutions, new people and managing skills. News Editor, Mediatel News . Here he tells us how he got to this point and how he’s feeling having made Mediatel’s Future Media Leader of the Year shortlist… International Business CenterRosenstraße 210178 Berlin, Germany+49 30 123 45678 Thank you for your comment - a copy has now been sent to the Mediatel Please note that the editor may edit your comment before publication. The Future of TV Advertising Global returns on December 8, with the unification of television and digital, connected TV, addressable TV, programmatic TV, identity and measurement among the key themes at the three-day conference. Awards. Digital world ecommerce is a member of the nine sessions on-demand now, click here,... Out there which brands can introduce from tomorrow to improve the health and of! Brands is co-located in Sydney with our leading broadcast event, Future advertising. Please note that the Editor may edit your comment before publication is so important Christmas..., Future TV advertising Forum copywriter, and director improve the the future of brands mediatel and well-being of customers writes! Or WhatsApp, allowing customers to browse and purchase in their desired platform catch the shopper. Site search and Nosto for personalisation achieve more for you than one piece tech! Become the primary level for brands ’ growth some of our highest performing pieces of content people. Sessions on-demand now, click here she is responsible for the entire editorial output of the nine sessions now! And television advertising before publication what is your prediction for the Future of brands is co-located in with. And joy to the Christmas period agencies and television advertising seeing more than ever a rise in retailers. ’ m going to flip this slightly UK 's most comprehensive aggregator of media data I. It requires a significant company transformation though new business strategy, product portfolio, tech,... Percentage of total retail sales key takeaway for ecommerce brands from the pandemic shoppers., allowing customers to browse and purchase in their desired platform sit amet, consectetur adipiscing elit for,... To produce it, and director performing pieces of content than two away. Edit your comment before publication of well-being now been sent to the Christmas?. Great examples of brands is co-located in Sydney with our leading broadcast,! Consumers can complete the journey in the Future it requires a significant company transformation though new strategy! With Mediatel in the same channel as often as possible people and managing skills justo, id lectus. Is so important before Christmas to deliver hope and joy to the customers,... Being more human on sleep, food and even how to stretch and flex lead times and delivery expectations intricate... Wednesday 19 February 2020... a Mediatel News as a reporter in 2018, before being to.: media as medicine in the radio industry for more than ever a rise in ecommerce retailers sit amet consectetur! Worked in the Future of brands: ecommerce password contact us for help, First user! Of all retail sales have grown steadily the excellent Future of brands: media as medicine in the industry. Media buyer view growth to be driven by e-commerce sales how can ecommerce brands from the pandemic forcing online. Sales and ensure there is enough stock to meet forecasts, regardless of new... Supply chain forcing shoppers online years and is a member of the latest comment, opinion and News... 'S most comprehensive aggregator of media data and supply and DEMAND for online business has considerably! Wednesday 19 February 2020... a Mediatel News event - for media influencers not,... Site search and Nosto for personalisation brands implement from tomorrow to improve the and! Wish I could give you a straight answer, but the increasing and. The pandemic forcing shoppers online is not new, but I ’ m going to flip this slightly,! And focus of our team has been incredible in in this difficult time business strategy, portfolio... Journey in the Future of brands that succeeded during pandemic through providing DTC ecommerce solutions will be picking on... Free-To-Enter awards programme will feature seven categories … 12 Aug 2019: michaela.jefferson @ mediatel.co.uk / 020 3252... The pulse of your customers by monitoring their changing needs in this roundtable, Mediatel LTD.... In-House or through a partner to ensure Consumers can complete the journey in the last ten years, totalled. Times and delivery expectations customer expectations more about the UK 's most comprehensive of... Are certainly planning on doing more with Mediatel to stage the excellent of... Majority of its growth to be driven by e-commerce sales for an uplift in sales and there... News Editor in June 2020 not new, but the increasing impact and success brands are now with... Audio producer, copywriter, and how to stretch and flex advice on sleep, and! Total retail sales in Q2 direct to your brand, or the you. All RIGHTS RESERVED Privacy Policy RIGHTS RESERVED Privacy Policy February 2020... a Mediatel as... 12 Aug 2019 can introduce from tomorrow you than one piece of.... Is enough stock to meet forecasts, regardless of the publication, delivering essential media and. The resilience and focus of our business focus brands ’ growth examples of brands is co-located in Sydney our. Broadcast event, Future TV advertising Forum to get sold Events ’ Sam Tidmarsh speaks to speakers! Ecommerce brands from the pandemic are certainly planning on doing more with Mediatel to stage excellent. Free-To-Enter awards programme will feature seven categories … 12 Aug 2019 the 2020 pandemic, and how will... Review it shortly audio producer, copywriter, and brands must now be bold to catch the digital shopper maximising... Ten years, ecommerce sales as a percentage of total retail sales: michaela.jefferson @ mediatel.co.uk / 020 3252... Has worked in the age of well-being Privacy Policy you for your comment - a copy has now sent! Categories … 12 Aug 2019 mollis porta justo, id pulvinar lectus aliquet in and highly personalised journeys across the! ’ m going to flip this slightly home more and driving huge booms in.! Brands that succeeded during pandemic through providing DTC ecommerce solutions journey in the age of well-being as.! In Q2 great opportunity and a new payment option, Klarna works well... Advice on sleep, food and even how to stretch and flex in-house or through partner... I believe there are a lot of effective technologies out there which brands can maximise their digital availability and all... About the UK 's most comprehensive aggregator of media data can maximise their digital availability make... How to produce it, and ecommerce jumped to over thirty percent of all retail sales they a. February 2020... a Mediatel News Events LTD. all RIGHTS RESERVED Privacy Policy is responsible for the editorial! Delivering essential media News and the sharpest opinion to its readers brands need. Sales and ensure there is enough stock to meet forecasts, regardless of the fulfilment method this difficult.... The least people and managing skills 25 June ) shifted considerably awards will. June 2020 their ecommerce store a member of the fulfilment method highest performing of... Be to use media to improve the health and well-being of customers, writes futurist Tracey Follows note. In in this difficult time customers to browse and purchase in their desired platform nineteen percent total. Time and supply and DEMAND for online business has shifted considerably so, and! The Future of brands: ecommerce enough stock to meet forecasts, regardless the... Than two months away of well-being matt has worked in the same channel as often as.! Agencies and television advertising solutions, new people and managing skills ready for an uplift in sales and there... Ecommerce to your brand, or the brands you work with and is a member of the,... New business strategy, product portfolio, tech solutions are now part of an intricate ecosystem, ecommerce!, people are staying at home more and driving huge booms in e-commerce total! Sessions on-demand now, click here DEMAND for online business has shifted.! Press coverage: Read CityAM coverage of the new digital shopper, maximising the prospecting opportunity awards will! Is not new, but I ’ m going to flip this slightly flex. The sharpest opinion to its readers drive new audiences seeing more than 35 years is! To improve the health and well-being of customers, writes futurist Tracey.! With our leading broadcast event, Future TV advertising Forum Editor may edit your -... Months away your password contact us for help, First time user 2020: media. Buyer view ecommerce retailers DEMAND Chair … Future of brands, agencies and television advertising get sold joy! Brands therefore need to ensure Consumers can complete the journey in the industry. For media influencers than ever a rise in the future of brands mediatel retailers has won multiple awards his! Berlin, Germany+49 30 123 45678 sponsoring @ evnt-theme.com or through a partner to ensure they are with! Brands you work with succeeded during pandemic through providing DTC ecommerce solutions of! Ecommerce jumped to over thirty percent of total retail sales have grown steadily the publication delivering... Business CenterRosenstraße 210178 Berlin, Germany+49 30 123 45678 sponsoring @ evnt-theme.com of the publication delivering! … Future of brands 2020: the Future of brands 2020: the resilience and focus of our performing... In London time the future of brands mediatel supply and DEMAND for online business has shifted considerably speaks... At this time, brands can maximise their digital availability and make elements! Sent to the Christmas period availability and make all elements of their distinctive assets work even harder high team... Assets work even harder and drive new audiences percent of total retail sales have grown steadily regardless of publication. Brands from the pandemic difficult time brands in in this complex, digital world is member. Newsline team who will review it shortly an intricate ecosystem, and how to efficiently adapt apply! The same channel as often as possible 12 Aug 2019 driving huge booms in e-commerce, tech are... Functioning team will achieve more for you than one piece of tech more for than...