For example , Smartphone and Tablet PCs. Elements of Technology Convergence Examples of convergence technology. 5) Technological convergence is the synergy of technological advancement to work on a similar goal or task. If you continue to use this site we will assume that you are happy with it. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. “The future is converging technologies. Enter your email address below to subscribe to this blog. 3 types of convergence. For example, broadcasting is subject to content regulations. The second form of convergence is translated by the increase in the number of technological tools and transportations that converges to the Internet. Some people may see the technology as threatening or not useful, and some may see it as the next big disruptor. The first kind (sometimes called "sigma-convergence") refers to a reduction in the dispersion of levels of income across economies. Digitized content is information organized into units called bits or bytes. ICT, computer networks, and media come together in one platform that allows multi-functionality. Amazon Prime: This is another example of a company being enabled by media convergence. Linking this second form of convergence with the first form leads me to predict that the convergence in terms of technological tools in smartphones will also result in an explosion in the number of smartphones kit available for any type of other technological tool, similar to the iPod car kit. Google: Google is considered the commercial leader of Internet search, maps, web browsing, curating information, open-source software, advertising, and the mobile platform. When they do, we’ve positioned ourselves as the experts on the subject.”. Further, the iPhone was and still is connected to the Apple Store, allowing the user to add new features in the form of apps and additional data content. My strategic direction has been to bring technology convergence into the Federal Biodefense and C-Weapons of Mass Destruction programs with the goal of generating revolutionary disruptive capabilities for the military. However, with all of the extreme advancements in computing technology and its increased affordability in the 1990s, technology convergence and other types of convergence really accelerated. Many experts contend that the first “real” smartphone was the first iPhone, and point to examples of how its design was incorporated by other companies after its release. Merging of print, audio, video, and other specific types of media into a digital media form. Now most amateur research starts on Google and ends in the references section of Wikipedia. AT&T Futurist Report: Blended Reality–The Future of Entertainment, 5G, & Mobile Edge Computing, Allows and encourages new ways to communicate, In media, the audience can become more active than passive, Encourages new product acceptance, as some of the functions are already well-known, Less siloed information with digital data, A single piece of technology simply does more, One set of infrastructure is cheaper to operate, Different price points can be addressed with essentially the same technology, Watching media on a wide range of devices, In certain fields like film production, what was once all professional-level equipment is now in the hands of everyone, Some converged devices are less reliable than the devices that perform a single task; they have lower quality, With each added capability, the original device function is decreased, Possible waste of investments in separate technologies that was already made, Increased expense in the combination of services and products and the need for a faster network. According to “Convergence between Telecommunications and Other Media: How Would Regulation Adapt?” article by Blackman, with the evolution of new hybridized technology, the regulating agencies that were also once separate will have to evolve new rules to cover everything appropriately. Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other synergistically. So, do you think the future is that friendly? Computer products have not traditionally been regulated. There is not a line where one company develops something that leads to another company developing a more advanced version of something else, and so on. A big feature that hadn’t been introduced before was the multi-touch screen that had no need for a mouse, stylus, keyboard, or keys. Machine learning is the next big opportunity. There are places where it is thriving; different sectors have taken off –especially in the field of biotechnology we are seeing the biggest strides and intersections. It is clear with all of the developments coming at lightning speed that policy and lawmakers have their work cut out for them. At SAP’s annual SAPPHIRE NOW event in Orlando in 2014, the overwhelming majority (90 percent) of business leaders felt that technology convergence will change the way that they do business, that it will drive innovation (59 percent), and relatively few (29 percent) thought that increasing revenue was the reasoning for working on converging devices. IBM: One of the largest information technology companies in the world, IBM (International Business Machines) offers hardware, software, and services. Various concepts of convergence of elements of a set can be applied to one and the same set of elements, depending on the problem under consideration. #Health diaries Eighty percent of all developed emerging technologies will never leave these labs, and this inhibits converging technology development.”. Using a smartphone to make calls and take digital photos and using your digital TV to perform computing tasks, such as surfing the web while watching a movie, are two more examples of technological convergence. Technical design is occupied with engineering the underlying infrastructure needed to transport digital content. The issue is these emerging capabilities are either one of a kind or too expensive and complicated to be utilized in mass production or for a consumer to have on their desk in an office. Amazon Prime Video started streaming content in 2011, including movies and television episodes. It is comparatively easier for them to get jobs in laboratories, and needed, but we need some of them to come out of the lab and lead. According to the Merriam Webster online dictionary, the word “convergence” refers as: “the merging of distinct technologies, industries, or devices into a unified whole”. After six months on the market Apple introduced the ability to add third-party applications to their iPhones, thus extending their capabilities well past those even originally intended. Founded in 1997, as a mail-order movie rental company. How do you think technology convergence will change the way we do things in the future? According to Trey Gordner, CEO of  Koios, “I am a software entrepreneur with experience in libraries and advertising technology. Although the convergence of digital data started it all, you can categorize all many other types of convergence into high-level categories. This is a long-term problem. In conclusion, if the “future is friendly” as the Telus catchphrase proposes, then everyone will end up in the next few years with a smartphone that they will be able to plug everywhere using some sort of kit. Using health data that is genetic, social, and individual to redefine the medical practice. Theorem 3.57. A special thank you to all the attendees, vendors, and partners who have supported AT&T SHAPE. However, trademarking and copyrighting creative content can prevent copyright crimes. Both concepts of integration and digitalization are important concepts in the convergence of technology. Additional examples include the internet of things (IoT), converged Bluetooth-connected devices and high-bandwidth Wi-Fi data networks to power intelligent sensors embedded in household appliances, automobiles, thermostats and similar everyday items. Their most well-known products are Photoshop and Acrobat. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet.Media convergence … In this way, most of useful (and even useless) electronic devices are now integrated in smartphones. This is not to say that these companies go it alone. The first form of convergence is used in terms of technological tools. Nanotechnology, biotechnology, information technology, and cognitive science (NBIC) are diverse fields that are converging, described as “Converging technologies for improving human performance”. Without distinct functional differences between the infrastructure and services, the best way to license and regulate providers is unclear. In the case of magazines and newspapers, it is still hard to predict what will happen, but the decreasing number of subscribers who actually read them will tend to convey those two media to concentrate their effort towards niche markets. Nanotechnology and specifically nano-manufacturing are the foundational innovation needed for the technology breakthroughs in fields such as AI, robotics, IoT, autonomous vehicles, 3D printing, biotechnology, materials science, energy storage, and quantum computing. AT&T, the AT&T logo and all other AT&T marks contained herein are trademark of AT&T Intellectual Property and/or AT&T affiliated companies. Pointing Towards a Competitive Future for Mobile Markets in Canada? These include technology, tools, and services, media, industry, and information technology. Other one-time conferences have also emerged, such as in the automotive industry, but the annual ones include: The Technology Convergence Conference (TCC): This event in Silicon Valley is for anyone to attend for learning and networking. Amazon Prime started as a subscription service for “free” 2-day shipping on all of their goods. Everyone seems to approve when innovation makes our lives easier and saves lives, and when new technology allows us to do more with less. Media Convergence 1. I am concerned about certain factors of American society. This presentation provides the types of Convergence in terms of Technology. Technological, Economic, Cultural. The widespread development of the Internet, the mobility and functionality of phones, and the eventual digitization of data were the crucial events that kicked convergence into high gear. They refer to NBIC as cutting edge development for both the individual and society, at the nanoscale of cells and at the macro-level of culture. Examples of other media outlets that have crossed over and converged with other industries include AT&T, Warner Brothers, Time Warner, AOL, Facebook, Skype, BBC, and ITV. However, Amazon is really a software service that can sell just about anything online, with much of it being data-based, such as music, books, and movies. Adobe: In the artistic arena, Adobe has developed many programs that converge technology and media. Convergence, convergence and convergence, but what the heck are you talking about? Now computing has evolved to separate but interconnected computers everywhere. The benefits of convergent technology may be obvious. Grover and Vaswani say that technology convergence is expanding services in what were once traditionally separate industries. Many companies have become software companies in some fashion. Technological convergence is when different kinds of technology merge. The industries of information technology, telecommunication, consumer electronics, and entertainment (ITTCE) are coming together into one industry because digitized content is making them more similar, blurring the lines between them, and causing unprecedented cross-overs. In Europe, there’s a movement to distance themselves from this American perspective. Technological convergence is when different kinds of technology merge. Technological convergence is when different kinds of technology merge. Pointing Towards a Competitive Future for Mobile Markets in Canada? 3. Terms of Use Privacy Policy. Through the research and development in this field, we will come to better understand ourselves and what it means to be human. The Digital Millennium Copyright Act (DMCA) provides a mechanism for copyright holders to protect their content. In meeting this challenge, as it was in the past, … Not too long ago, the library had a monopoly on research. 56. Operational technology are systems that monitor processes and events. Emerging technologies are different from converging technologies. They have smartphones, game consoles, tablets, search engines, and their virtual assistant, Cortana. The company I founded helps libraries to appear in local Google search results. We mention five ofthem:(1)digitisation,(2)technologicaladvancesintransmissiontechniques, (3)greatadvancementsinnetworkspeeds,compressiontechniques,andstorage According to COL T. Christopher Petty, U.S. Army “I have recently completed research for the U.S. Army on leveraging converging technologies that create a disruptive innovation in military capability. Some types are: Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks. Along with the good and innovations come some drawbacks. In an integrated system there is separation between the multiple systems, bridged by a device acting as an intermediary. In economic growth literature the term "convergence" can have two meanings. Finally, the third form is the convergence of the content of media to the Internet. Colin R. Blackman looks at technology convergence as a trend that affects the regulatory agencies as well. Top 10 Posts on This Blog and an Overview of the Ranking Phenomenon — Jean-Francois Belisle, M.Sc. However, both telecommunications and media have been significantly regulated. We will dip in and out of the entertainment flows, engaging in offerings that are contextually relevant and always available. However, there is distinction between integrated and converged technology. Your goal should be to get to the next level to get people to use the technology, and for it to become disruptive.”. Moreover, it seems like a matter of time (but perhaps lots of time) before everyone has its own smartphone. “We currently are seeing the benefits of nanotechnology as it allows the convergence of technologies in our cell phones, computing power, medical science, and even in the clothes we wear. Microsoft puts out its vision of the future every few years, and it often feels a bit like science fiction, but the report also serve to remind us that technological innovation is moving at a breakneck pace. Media convergence is the joining together of different mass communication formats and the Internet. This is different from analog data of the past, which is degraded every time it is copied or transmitted. Self-replication is the critical step required to take nanotechnology from government and university labs to the private industry to achieve the potential of emerging capabilities. For example, the mash-up of retail and the Internet created ecommerce in general, but also a single big winner: Amazon. Understand this environment that you are trying to drive change in. Stephen Gold, who was the CMO, VP of Business Development, and expert on artificial intelligence, said that, “Cognitive computing marks the arrival of a new era in computing.” The cognitive computing was done through a series of algorithms and APIs called Watson, which is rooted in natural language processing, and uses the different language analysis algorithms to find answers to questions. For example, think about releasing a story to the public in a print book form. Share Tweet – Subscribe for more videos! The application to major world problems such as terrorism, famine, and climate change. Also coming out of convergence are services. Expect to see thousands of little companies building niche predictive analytics applications. The world is on the cusp of a technological leap. Technological convergence is when different kinds of technology merge. The jury is still out on how these different types of convergence … MP3 player – Creative Zen. All next-generation AI systems will beat the Turing test. The process by which existing technologies merge into new forms that bring together different types of media and applications is known as Technological convergence. Digital convergence is when you can have the same multimedia content available to view on different types of devices, because it is digitized. An API is a set of rules that say how different software components should interact. Further, convergent technology should not be confused with emergent technology. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. These networks help with sharing the load of processing and do not require colocation of the users or the computer’s resources. Since successful innovative technologies were subsumed into many products, there are a host of companies that could be considered pioneers and leaders in convergent products. Their take is that converging technology should benefit individuals and generate wealth, and are concerned that it may threaten culture, tradition, integrity, and political and economic stability. There are tons of types of convergence occurring including digital, media, video, technology, and industry. These include the following: If we could look into a crystal ball and see what the future of converging technology would bring us, would we want it to look like what we imagined as children? Question 1. They also introduced what they call cognitive computing in 2011. The 3 C’s of technology refers to the convergence of computers, content, and communication. Internet is the best example of technology convergence because almost all the entertainment technologies like radio television. Although their core business is the search engine, Google developed the Android OS that competes with Apple’s iOS, and converges with telecommunications in their Google TV. They transitioned to digital electronic technology. An Introduction to Data Mining for Marketing and Business Intelligence, Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back, What is Big Data? This is different from a converged solution, because this type of technology relies on the different systems being bridged or zippered in some way. Five factors that fuel convergence is examined in Section 3… Since its win on Jeopardy, the Watson team expanded into healthcare with patient diagnostics and in finance by recommending new products to clients. Technology convergence pushes alliances between once isolated industries such as broadcasting, computing, and electronics. Along the Pacific Northwest coast, for example, oceanic plates subducting beneath the North American Plate … * The views expressed in this presentation do not necessarily reflect the views of AT&T. (1) The coming together of two or more disparate disciplines or technologies. This new discipline describes the intersection of the four scientific areas as the cognitive scientists thinking it, the nanotechnology scientists building it, the biotechnology scientists implementing it, and the information technology professionals monitoring and controlling it. in the light of converging technology, we may more precisely estimate the adequacy of the regulatory framework in addressing the potential hazards of mobile communication technology on children and young people. Michael Shearer, Director, Marketing Operations at SelectHub, says that Marketing Automation and CRM software are converging to spawn new technologies, specifically Customer Data Platforms (CDPs). Some of the future directions that experts have predicted include: We asked some experts in the converging technology field for their opinion on the current landscape, any issues that they see, what they feel the future holds, and their advice for other professionals. Convergence technologyTypes & ExamplesICT1The three c's#1Computer Technology#2Content Technology#3Communication TechnologyVarious types of data such as voice, texts, video and graphics into digital formFor example: youtubeDigital Convergencegrouping of services that integrates sms with voicefor example: voice smsmessaging convergenceconcept in which old and new media intersectfor … The common 3 types of AI: 1. narrow or weak AI, 2. general or strong AI, 3. artificial general superintelligence – AGI. What does it mean? In 1995, a television and a mobile phone were completely different devices. Developed especially for convergence, the tablet computer combines multiple devices into one device that you can carry anywhere. Paragraph text: Entertainment will become ambient. Everyone can Google something and think that they are experts. Question 2. For undergrads, I would not advise this because they have too little depth at just this level. k∞ is not a true norm, we will not use that terminology in connection with Eb(X). Regardless of what people think about technology convergence, or what rules we already have in place and need to get into place, we still need public service media, censorship, protection for IP, and to be protected from bullying, liable, illegal activities, and the loss of human rights. When people spoke about computer technology in the late 1990s, they meant a large room full of computers where people gathered to process their data. Normal computing will be truly global, incorporating all five senses. The mobile phone, created to make and receive calls, now, our mobiles combine multiple technologies; calling, texting, browsing, & … To date, there have been 10 generations of the iPhone, and other convergent products and services include the iPad, the Apple watch, and iTunes. These converging technologies caused the creation of these single unified databases that feed back into marketing automation/CRM systems. Communications convergence … The following are their answers: According to Maggie Kosal, Professor in the Sam Nunn School of International Affairs at Georgia Institute of Technology, “I have over 15 years as an experimentalist, technology developer, strategist, policy developer and implementer, and academic scholar in the field of Technology Convergence. We need these professionals to eventually become strategic leaders. Answer: To make the convergence technology possible, high-bandwidth networks, high-speed Internet access, compression of software and hardware… Media convergence is putting that book put onto your Kindle as another vehicle for content delivery, made into a movie, put on Audible, and even made into a video game for people to play with the story’s characters. For more health tips | I like | Comment | Share: Thanks for watching our videos: CON CONNECT with us! Looking at past technology innovation in hindsight is even challenging, especially within the last two decades because it feels like it is accelerating. The Battle of Web Analytics Solutions in 2013, Retailer – Real Basket Value in Retailing, My Top 10 Super Bowl Commercials for 2011, Budweiser Super Bowl Commercials and Bad Drivers, The World of Marketing is Changing – Three Types of Interconnected Marketing Revolutions, Worldwide Internet Penetration Rate Part 3. 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