Nike is the leading sports footwear and apparel company in the world. Nike's revenue worldwide 2017-2020, by region Published by M. Shahbandeh, Nov 23, 2020 This timeline shows Nike's revenue worldwide from 2009 to 2020, by region. However, given the high-price of the company’s products, it does use the income and education as targeting variables. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. However, in 2017, the company realigned its reporting structure. Nike’s Air Jordan brand of basketball sneakers generated over $3.14 billion in the fiscal year ending May 2019, up 10% from the previous year. The report offers an up … While the south is passionate abo… It includes casual apparel and footwear products, which are sporty but not necessarily high performance. In total, the global market share for Nike is expected to be over 27% by 2020. Nike’s Jordan collection, named after basketball superstar Michael Jordan, is also a premium-label brand targeted at athletes. China is another key market for Nike. As with Nike’s other target markets, its products are seen as a premium brand in this region also. In 2017, Nike changed its reportable operating segments. Hurley’s target market is action sports such as surfing and skateboarding. Greater China revenues grew 19.4% year-over-year to $1.4 billion in 1H15. The companies are not associated with MBA Skool in any way. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… Nike has four geographical reporting segments: Apart from these geographical segments, Nike also reports two other operating segments—Global Brands Division and Converse. It has launched many other products in collaboration with companies e.g. We place considerable emphasis on high quality construction and innovative design for men, women and children. Nike’s fiscal year ends on May 3. Under Armour was focused on the male athlete demographic and… The Converse brand comprised 5.2% of Nike’s revenues in Q1 of fiscal 2020. Who Owns Electronic Arts and How Has the Company Grown? Apparel, Sports Equipment and Accessories, Nike shoes that are made for professional athletes across sports worldwide, Men, women and children from urban upper-middle and upper class, Nike offers high quality sports products at a high price which gives satisfaction and comfort. The company offers footwear for football, basketball, soccer, baseball, tennis, golf, walking, sport-inspired casual shoes, kids’ shoes and other athletic and recreational purposes. Press Release Smartphones Market 2020 with Geographic Segmentation, Statistical Forecast and Competitive Landscape Report to 2024 Published: Sept. 15, 2020 at 1:47 a.m. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. While using geographic segmentation, the company might launch different products for that particular market or might also use different marketing strategy to attract the said geography. Nike’s operations consist of the design, development, marketing, and sales of athletic footwear, apparel, and equipment. Nike has been one of the biggest brand names always. Nike's Inventory Turnover for the quarter that ended in Aug. 2020 was 0.83. As we noted previously, China is one of Nike’s key target markets due to its strong growth and high margins. MBA Skool is a Knowledge Resource for Management Students & Professionals. Nike primarily targets consumers who are between 18-40 years of age. This would benefit consumer discretionary companies like Nike, especially considering the boom in sports and sports marketing in China. the further study is carried on the buying behavior of the above mentioned categories of consumer, which shows t… Plank was looking to provide athletes with a garment that would wick away sweat and “wouldn't get gross” (Baer, 2015). ... Market Segmentation Geographic Demographic Psychographic ... Consumer Segment Males Females Ages 20-45 Active. For geographic segmentation, Nike have their stores worldwide, and they do understand that different country has different culture and lifestyle habits. However, the company discontinued support for wearable devices last year, including Nike+ SportWatch GPS and Nike+ FuelBand. The EMEA segment accounted for 26.0% of Nike’s revenues in the first quarter of fiscal 2020. Nike purchased Converse in 2003. The brand’s margins have come down over the last five years. Nike has been one of the biggest brand names always. Who is the segment of people th… In fiscal 2019, the Women’s Training segment grew faster than the Men’s Training segment. Nike consolidates Asia (ex-China) Pacific and Latin America as one reporting segment. Furthermore, Greater China is a high-margin market for Nike. You May Look At The Company Websites. It accounted for 15.8% of Nike’s total revenues in Q1 of fiscal 2020. Geographic segmentation: On the basis of this, Nike has segmentation to serve its target customers all over the world. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. The second aspect that we need to consider is that revenue growth in North America, which is Nike’s biggest geographical market, has sagged. Same category, sector or industry market will grow by USD 153.87 bn during 2020-2024 innovative design for,. 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