Twitter’s search engine gets over 2 billion search queries per day, which may also help your demographic find your business while it’s searching for specific keywords and content. With this feature, you can easily provide behind-the-scenes footage of your business and share important news and updates with your followers. Here you can see just how easy it is for users to shop on Facebook, save items they are interested in, and head straight to the company’s website to make a final purchase. With such a broad appeal, Facebook gives you the chance to turn your customer base into a community. ‎Download apps by TRUE DIGITAL & MEDIA PLATFORM COMPANY LIMITED, including Trace & Share, True VROOM, True Thailand Tourist, and many more. No matter what industry your company is in, you can use, It’s full of professionals across a wide-spectrum of industries, especially, Another feature that makes LinkedIn one of theÂ, Ultimately, if you serve businesses or professionals, then, Twitter is a real-time social media platform.Â. A dental practice that uses social media marketing, for example, will likely use different platforms than a software-as-a-service (SaaS) provider. You should master the art of 1-2  social media platforms before you consider adding more to your strategy. YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). No matter what industry your company is in, you can use Instagram to showcase your products and tell your brand story in a way that’s visually appealing. In fact, there are 3x more women on Pinterest than men. A level playing field for comparable digital services; 2. beBee is a collaborative platform for professionals. The Pinterest Buy Button makes it easier than ever to sell products directly from your Pinterest page. Why are they using those social media platforms? Facebook users visit the site on a daily basis. How about LinkedIn?”, Well here’s the truth – According to Pew Research, 74% of people who have college degrees and are making above $75,000 per year have Facebook accounts. Broadcast Broadcast media such as television and radio that is delivered with digital technologies such as streaming media. #3 Limit the Number of Social Media Platforms You Choose to be On. If we add all of this to the simple fact that video is the most preferred type of media amongst consumers, then YouTube becomes even harder to avoid. Need Help with Your Social Media Marketing? This can be a great tool for customer service. Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. Although that’s not to say you still can’t find success if you’re not a young, trendy company — just that you’ll have to be little more creative with the photos you take. So keep this in mind as your choose which social media platforms you want to specialize in. With Instagram stories, you can take live video and share it with all of your followers. Twitter also offers advertising opportunities for companies that want to deliver digital ads to their target customers on the social media platform. The content that you post on your brand’s YouTube channel is searchable in both YouTube and Google. Half of Facebook users visit the site several times per day. LinkedIn currently boasts just over 300 million users are active on a monthly basis. Only 43% of people with college degrees use Instagram, and only 42% of high-income earners use Instagram on a daily basis. Facebook is not the newest and coolest social media platform. It’s not necessary to be on every platform in the world. Ultimately, Instagram is a great platform to reach consumers at large, but it may not contain the most sophisticated audience for specific industries, like engineering or information technology, for example. Not yet anyway. That means you have to be concise, interesting, and informative all in one tweet, and that’s not easy. Similarly, LinkedIn allows you to deliver ad content to those with the job roles that are involved with making purchasing decisions related to a company’s B2B offering. We’re constantly up-to-date on the latest trends and best practices when it comes to social media marketing, and we’ll strive every day to get you the results that you want to see. Pinterest has over 322 million monthly active users. Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. | Because LinkedIn’s newsfeed is not as competitive as other giants like Facebook and Instagram, businesses are able to reach more of their connections and followers without paying for advertisements. As well as another quarter of people between the ages of 50-64 that use LinkedIn on a daily basis.  It takes a lot of work and money to develop a successful presence on these social media platforms. Is Social Media Marketing Right for Your Business? There are lots of social media platforms available to marketers today, and the ones you use can play a major role in your social media marketing success. Whether you are sharing the links from your website or uploading the media directly to social media, you can increase your visibility. Each social media platform is like an art. Half of Facebook users visit the site several times per day. We’re going to … So if your business primarily targets consumers, especially women, then Pinterest is a hard platform to avoid. The same is true for education. With an average of about 330 million active Twitter users worldwide, this channel is yet another one of the best social media platforms.Â. Remember, it’s important to make sure that your YouTube videos are optimized for search if you want to get the most out of this helpful feature. 9 Benefits of Social Media for Businesses, Build an Audience on Social Media With These Tips. Or, call 888-601-5359 to speak with a strategist about social media plans from WebFX. Our social media agency knows just what it takes to help you grow your brand online. In terms of income and education, Twitter is not the highest on our list here. For example, a single blog post that we published has been generating 300-400 views per day at LYFE Marketing. Why it matters: You want to be able to add custom social sharing buttons that deliver good-looking results on all social media platforms, including images. But it takes a ton of work to get it work. LYFE Marketing, Copyright All Rights Reserved © 2020, Below, we’ve put together a quick and simple guide to choosing theÂ. #23. blind Users can now conveniently search and pin products on Pinterest, and then, with the click of a button, they can add their favorite items to their shopping bag. Now, there are several different types of micro-content social media channels, like Instagram, Facebook, Pinterest, and so on. Still have questions about the best social media platforms that we didn’t answer in this post? Feel free to leave your questions in the comments, and we’d be happy to answer them. They have multiple options for ad formats, depending on your unique digital advertising goals. But the fact is that it is still the largest social media platform by far in terms of users. And here’s a new stat we haven’t talked about on gender. However, Twitter famously limits its users to messages of 280 characters or less. "The code prohibits digital platforms from discriminating against Australian news media businesses that are covered by the code. Call 888-601-5359 or contact us online today for a free evaluation, WebFX® 1995-2020 Can Social Media Improve Your SEO Rankings? #1 Choose Social Media Platforms Where Your Audience is Located. Over half of teenagers use Facebook. It doesn’t matter what you’re selling, Facebook is a worthwhile investment for your company. This puts YouTube above Instagram and almost eye-to-eye with Facebook in terms of usage. It’s full of professionals across a wide-spectrum of industries, especially B2B companies. Whereas a single Instagram post would be here today and gone and forgotten tomorrow. You can use hashtags to reach new audiences who might be interested in your content. It’s like sending text messages to the whole world. Not only do you need content, but you need an entire video setup with a camera, lighting, microphones and video editing. Pinterest is a great social media platform with major search engine capabilities. One of the best benefits of Instagram is that it allows you to tell your brand’s story with unique and engaging visual content. LinkedIn got its start as a business and employment-based social media platform. Not only does YouTube allow you to reach a wide audience of viewers across the globe, but it can also help with your search engine optimization (SEO). Demographics: Men and women, ages 18-65 or older. However, this fact is actually correlated with a major strength behind LinkedIn – it’s news feed. Anyway, the cool thing about LinkedIn is that it is not as stingy with its news feed. On Facebook, you can target by age, gender, employment, interests, purchasing behaviors, relationship status and … Privacy & Terms of Use . Because of the younger demographic of Instagram users, there are fewer users with college education and high income compared to Facebook. 85% of teenagers and even 38% of people over the age of 65.Â. If people continued to search for that all year, that single blog post would drive over 100,000 views in 1-year’s time. This makes it an affordable way for businesses to publish video content that can drive more engagement and influence conversions. When it comes to purchasing decisions around fashion, home decor, and so on, women are the normally the predominant decision makers. YouTube is very effective, but production can be quite expensive if you want to stand out. This is based on a number of factors, including the type of business you have, what audience you are trying to reach, your specific goals, and much more. Facebook’s advertising platform is by the far the most developed of all of the social media platforms (yes, even out performing Twitter and other channels that have been around a lot longer!). The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on. Then, what could possibly be wrong with YouTube? Basically, when you want to expand brand awareness, Twitter is one of the best social media platforms. It has millions of engaged users every month, and practically every brand in the world has an account to update its customers. No, in most cases, you will need to set aside some money to promote your content. Social media companies make their profit from venture capitalists and investors - these investors make a bet that their investment will become popular and eventually have, hopefully, get a return in funds. Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past. This is a destined-for-failure approach. Your email address will not be published. If a user isn’t paying for a product, the product is the user. In addition, about half of people with college degrees use LinkedIn on a regular basis, probably searching for their next job opportunity or seeking to consume professional content. Google Plus … Only 49% of people making over $75,000 per year have LinkedIn accounts. Â. 7. For instance, if a consumer finds you on Instagram and has a question about your products or services, they no longer have to navigate to your website or pick up the phone to ask. However, social media is far from static and what worked a few months ago may not get you the same good results now. In December 2017, the ACCC was directed to consider the impact of online search engines, social media and digital content aggregators (digital platforms) on competition in the media and advertising services markets. Your email address will not be published. Social media boosts your digital publishing platforms. Users can also network with one another through personal and professional interests. Users can now conveniently search and pin products on Pinterest, and then, with the click of a button, they can add their favorite items to their shopping bag. “I am targeting a high-income, highly educated, professional affluent audience. Pinterest is mostly used by woman. In terms of age, Twitter’s biggest demographic consists of people between the ages of 18-29. Another reason why Facebook is one of the best social media platforms for business is their ecommerce integrations. With Facebook ads, you are able to target those who are most likely willing and ready to purchase your products or services. By size, it is undoubtedly the strongest force in the social media world, backed by an estimated 1.28 billion monthly users which include up to 73% of the adult population in the United States. Marketing Cloud: Marketing Cloud’s social media management platform is perfect for companies who have multiple people contributing to their social media campaigns. Macro-content is BIG-picture, long-form content. Like Facebook, Instagram also allows you to message users directly. 80% of people with college degrees use YouTube. Call Toll Free: 888.449.3239 A customer avatar is simply an outline of your customer demographics, goals, preferences, challenges, and other psychographics. Digital Experience Platforms (DXP) allow users to control and optimize their customers’ digital experiences across all potential touchpoints. There are two types of content – macro content and micro content. Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital … Now that Facebook has allowed brands to interact with customers through Facebook messenger, you can also provide shipping updates and other order notifications through the Facebook platform as well. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience. Here’s a counterargument we hear a lot from our clients. One interesting feature that can be useful is Instagram stories. If you’re targeting a younger demographic, Instagram will be great for you. And nearly half of people above the age of 46 use Facebook! Don’t spread yourself too thin by trying to be on every single social media platform that exists. Platforms also make money off their users, too they have multiple for! 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